8 Days is a multi touch-point agency focused on connecting your brand to culturally aware audiences. With a team invested in street culture and its potential for commercial use, we possess a unique understanding of urban advertising ideation and implementation – via campaigns with increased cut through over traditional outdoor advertising.
We think of our offering as one of PROVOCATIVE URBAN MESSAGING.
Our client-side background translates into a highly collaborative, holistic approach aimed at delivering memorable solutions for brands and audiences alike.
WE LET THE STREETS DO THE TALKING
SERVICES
STRATEGIC VISIBILITY / STREET POSTERS
Ah, the humble poster. One of the earliest forms of advertising and when done well, still one of its most effective. Despite the presence and availability of digital platforms, fixed location posters are still media schedule favourites.
Why? Because…
A good poster can be personal.
A good poster can be playful.
A good poster can be powerful.
Point is, a good poster can communicate anything and our framed poster sites are carefully selected to capture natural lines of sight whilst maximising pedestrian, vehicular, cyclist and public transport traffic. It may just be that the ideal platform for your brand is one of the most enduring… done in an 8 Days kinda way.
AUTHENTIC NARRATIVES / MURALS
While painted wall advertising dates back to the 1830s – peddling everything from traveling circuses to rheumatism pills – for the last century more traditional technologies have been preferred when it comes to “outdoor”.
Well, the mural and street art are back. In fact, for us, they never went away.
Public, shared art has an ability to connect with an audience on a meaningful human level. It influences mindsets and moods and can become an integral part of an area’s social and cultural identity. Our bespoke, hand selected mural sites and artists represent an opportunity for your brand to connect in an equally positive way.
INTERACTIVE MESSAGING / EXPERIENTIAL
Again, the whole “experiential thing” may seem like a clever new idea, however William Wrigley Jnr. handed out pieces of Juicy Fruit to people attending the Chicago World Fair… in 1893! So, while the concept of connecting with one’s audience on a personal, authentic level has been valued for some time, it remains no less important today. The manner in which we achieve this, however, has evolved.
8 Days specialises in endearing customers to brands by having them engage in memorable and emotional interactive encounters. We’ll help your brand to veer off-course from traditional strategies that surpass simply “seeing and hearing”. What that experience looks, feels, sounds (and possibly even tastes) like? Well, designing that…that’s the fun part!
URBAN CONNECTIONS / PROJECTIONS
From the Latin “proicere” or “throw forth’, projection art has been an effective story telling medium since shadow plays on cave walls right through to modern day 360° iterations. Things may have progressed from Grandpa’s holiday slide show – however, projection is a medium that continues to garner wonder in audiences of all ages, through scale and simplicity alike.
Today, projections are a viable commercial platform that utilise available technologies in a manner that’s highly creative and visually engaging – both in terms of the projection itself and the “urban canvas” on which it lives.
URBAN CONNECTIONS / STENCILS
Contrary to popular opinion, Banksy was not the first person to utilise stencil art! Originating over 35,000 years ago when our Neolithic ancestors blew pigment over hands on walls, stencils have been widely used in industrial settings and by the military as a quick and effective means of communication. Naturally, for the same reasons, stencils found their way into urban life, with their iconically simple, visual style now resonating with modern audiences – be it via social, political or more commercially minded messaging.
